OpenPO

Marketing Research · UI/UX Design

Duration

3 Weeks

Role

UX Designer

Tools

Sketch, Wix

Overview

OpenPO aims to help MSMEs(Micro, Small, and Medium-sized Enterprises) to manage their PO (pre-order) business efficiently. In this project, I worked with PM (growth) and the local team in Indonesia. As a UX designer, I am responsible for conducting user research, identifying problems, proposing solutions, and validating solutions. In this case study, you will find out the design process of the minimum viable product(MVP).

Project Kick-off

Pre-order business is a new market that the company wants to explore. Before removing to the solutions, I kicked off the project by stakeholder meetings to make sure that all stakeholders were bought into the process, understood the context of the project. In the meantime, I also introduced the approaches and roadmap to stakeholders.

Initial Research

The local Indonesian team helped me with conducting user interviews due to the language barrier. Before the research started, I conducted a user research workshop where the team can learn the process of a user interview with some pro tips and can practice with each other. I've also created a discussion guide to assist the team in facilitating conversations with interviewees.

goal

To understand how merchants operate PO business, in particular, how do they collect payments, deliver orders, manage orders, and communicate with customers.

methods

User Interview
Survey

participants

15 merchants for the first round interview
15 surveyees

Criteria

Actively doing PO business (open new POs at least two times a month)
In the F&B field

Discussion guide for openpo initial research

I then came up with a persona representing the user types we wanted to focus on and mapped out the journey map to understand the process that PO business owners go through and identify their needs and expectations.

To align with the company's business strategy, and given that many PO business owners are satisfied with their current market size, I decided to focus on the process when the owners interact with their customers.

Brainstorming

After the initial research, I conducted a brainstorming section with the design team to define the problem statement and the user flow for our MVP.

Sarah needs to be able to provide information about products and PO to customers timely, accurately, without spending too much time.

Sarah needs to manage the order status in a single place to make the operation work more efficient.

Buyer's Flow

Seller's Flow

Low-Fidelity Prototype

With the low-fidelity prototypes, the pre-order management and the general structure of the service could easily be tested in internal usability tests. Without much effort, adjustments could be made before going into the much more costly digital implementation.

The content was designed based on the information we gathered from the user research (i.e. the FAQs from customers), requirement from courier companies, and payment service provider.

Visual Style

The visual design was developed by iterating from mood boards and styletiles to the UI kit and finally to creating a first version of the style guide.

Validation

Before implementing the design and release to the market, the product management team wanted to validate if the proposed solution is what our potential customers want.

My Proposed Validation Plan

Create a product pre-launch page using wix (https://www.idn.silot.ai/openpo)
Spread the website to PO business owners on Instagram
Track the percentage of people want to get early access to the project of people we reached out
Track the organic traffic of the website

Results

We have reached out 238 PO business owners, and got 127 of them signed up for our first release. With this result, we decided to proceed to the implementation.